How to make people give a sh*t.
4 min readSep 26, 2021
Triggering cortisol is the best way to start any fundraiser.
Look, I’m not a neuroscientist. I’m not even a biologist. I’m a lawyer, and I’m probably using half these words in such an imprecise way that if you ARE a neuroscientist or biologist, you’re going to be running screaming for your Skinner Box right about now.
